What do you think are some of the most important factors in making an advertisement effective? (marketing)
☆Let’s
Think
1.
What are the purposes of
advertising?
Purposes of advertising: to raise brand awareness or name
recognition, to increase sales, to attract new customers, to build brand
loyalty, etc.
2.
Think of advertisements that
you like or remember well. Why do you like or remember them well?
Which of the following factors appealed to you? Were there any other
factors that appealed to you?
Factors: visuals, sound (jingles, music, and songs), advertising
copy or catch copy, people and characters, the story, the dream, sense of
humor, atmosphere, timing, the space the advertisement is placed, information
of the product or service, etc.
☆Hints for
Points
1.
Word-of-mouth advertising is
said to be the most effective advertising. Making customers satisfied leads to confidence
in the store, brand name, product, or service.
2.
Consumers often buy the good
image of a brand created by advertising.
3.
Consumers also buy a dream
projected by an ad of a product.
4.
Celebrities are paid much for
an ad. This means that using famous people is effective.
5.
Ads placed in or on a space
where people often see is advantageous in exposure. Social media ads, ads in
train cars, and ads on huge screens in front of a big station are some of the
examples.
6.
Good music attract attention,
connect what is advertised to the music, and make it a reminder.
7.
Impactful jingles get stuck in
your heard. Children learn jingles and remember the brand name.
8.
Impressive copies like Nike’s
slogan “Just Do It” makes the brand name known forever.
☆Sample Answer
for Ideas and Expressions
【Supporting Details】Product placement is a method of advertisement that places, or uses,
a product in a TV show or a movie as a prop with the logo facing the camera. It
is so effective that uses of the method on some products are banned. For
example, tobacco is not allowed to appear in TV and films in some countries now.
If you see old movies, you will be surprised to find everyone smoking and even
be fascinated with the cool and decadent ways the actors used to smoke. This
fascination taps into the subconscious layer of your mind. The good experience
and the image relate to the item and make you learn the product name, make you buy
one, and make you a loyal customer.
【Counterargument-treatment】Now that this method of advertising has become notorious and it is even
mentioned as a joke, it might not be so effective as before. But it is still
often the case that TV stations get inquiries about a certain item after a
celebrity carried it in a show, and people still try to buy fashion items that
celebrities uploaded onto their social media accounts and have hair-cuts of
their favorite star.
【Conclusion】Recognition, fascination, and loyalty are some of the main factors
of the most effective advertisement, as seen in product placement. (245 words)
Write your draft in about 10 minutes. Show each other your drafts.
Write down questions or suggestions to each other’s draft.
DRAFT
