Is it a good idea for governments to
allocate financial resources to enhance the image of their own country in
various ways on the international stage?
☆Let’s
Think
1
What exactly
are governmental allocations of financial resources to enhance the national
image, in other words, spending tax money on improving soft power?
(e.g.
donations, financial and technological support of development of developing
countries, dispatching rescue teams to disaster-stricken areas and supporting the
reconstruction, renouncing war in the Constitution, exchange student programs,
cultural exchange, etc.)
2
Will
military spending or going to war enhance national images?
(Notes:
(1) Japan invaded other Asian countries before, so its extra spending on military
budget rightly raises concerns among them. (2) Right after starting the Iraq
War, America’s soft power dropped, with less people around the world liking the
country than before the war.)
☆Hints for Points
Agree
1.
Supports to other countries, especially their people, will
increase goodwill and world peace.
2.
Trades and investment will increase. China supports development of
African countries, which keep strong ties in collaborative projects with China.
3.
International students will increase, and the tourism industry
will benefit from the advertisement, leading to true mutual understanding
between countries.
Disagree
2.
Cool Japan Campaign by the
Japanese government failed with a huge deficit. It started as a campaign to
promote Japanese contents like anime and manga, which had already been popular
around the world and needed no promotion. Then it expanded to promote other
Japanese cultures like Japanese food and textiles. The marketing was done not
by businessmen but by the government officials. For reference: A Decade in “Cool Japan” – Over the Offing
(https://overtheoffing.wordpress.com/2021/06/10/a-decade-in-cool-japan/)
3.
The tax money must be returned to
reduce the suffering of vulnerable people.
☆Sample Response
【Thesis】Image
control is deceptive, but image is often everything. Thus, I think governmental
attempt to make the national image among other countries better may make some
gain. However, I tend to be skeptical about the true benefits and believe that
it can lead to a fiasco in the end.
【Supporting Details】To control its image, the country manages the media and education,
which is so sophisticated that people do not realize that they are brainwashed.
The case in point was the Japanese Empire, which wreaked havoc of the times due
to its desire to be seen a military power. We also have a recent example. While
no experts can find ways to solve the problem of the crippled nuclear power
plant in Fukushima, the Prime Minister Abe and his sycophants handled more than
10 million yen (then 100 thousand dollars) of bribes, saying, “It’s under
control,” for the right to hold the Olympics 2020 in Japan. It created false
images among the public both inside and outside of Japan that Japan was safe
enough to have the huge sporting event. Abe also promoted in-bound tourism with
Cool Japan Campaign. Both spending has now been proven to be futile.
【Counterargument-treatment】Some may say that efforts to improve national images has various
benefits. However, such efforts are just a scam with falsely successful images.
For example, although subsidizing tourism may attract tourists at first, it is
not good images but good experiences and word of mouth that make tourists royal
visitors. Three decades ago, people came
to Japan because Japan had attractions such as Akihabara the anime town and the
beautiful countryside that retain traditional landscapes and cultures. Now they
come to Japan because it’s cheap. Neither boom has little to do with the
government spending on tourism.
【Conclusion】Therefore, budget allocation to national image improvement won’t
work for government. Striving for real advancement of our society is the only way to bring
the country prosperity. (323 words)
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DRAFT