2025年1月31日金曜日

Writing for Academic Discussion The most important factors in making an advertisement effective

What do you think are some of the most important factors in making an advertisement effective?  (marketing)

 

 

Lets Think

1.        What are the purposes of advertising?

 

Purposes of advertising: to raise brand awareness or name recognition, to increase sales, to attract new customers, to build brand loyalty, etc.

  

2.        Think of advertisements that you like or remember well. Why do you like or remember them well?

Which of the following factors appealed you? Were there any other factors that appealed you?

 

Factors: visuals, sound (jingles, music, and songs), advertising copy or catch copy, people and characters, sense of humor, atmosphere, timing, the space the advertisement is placed, information of the product or service, etc.

 

 

Hints for Points

1.        Word-of-mouth advertising is said to be the most effective advertising. Making customers satisfied leads to confidence in the store, brand name, product, or service.

2.        Celebrities are paid much for an ad. This means that using famous people is effective.

3.        Ads placed in or on a space where people often see is advantageous in exposure. Social media ads, ads in train cars, and ads on huge screens in front of a big station are some of the examples.

4.        Good music attract attention, connect what is advertised to the music, and make it a reminder.

5.        Children learn jingles and remember the brand name. Impactful jingles get stuck in your heard.

6.        Impressive copies like Nike’s slogan “Just Do It” makes the brand name known forever.

 

 

Sample Answer for Ideas and Expressions

ThesisI think raising awareness, sales, and loyalty of what is advertised are some of the most effective factors in successful advertisements, which are seen in a powerful advertising method called product placement.

Supporting DetailsProduct placement is a powerful method of advertisement with all of these factors. It is a method to place, or use, a product in a TV show or a movie. It is so effective that its use for some products is banned. For example, tobacco is not allowed to appear in TV and films in some countries. If you see old movies, you will be surprised to find everyone is smoking and even be fascinated with the cool and decadent way the actor smokes. This fascination taps into the subconscious layer of our mind. The good experience and the image relate to the item and make people learn the product name, make them buy one, and make them loyal customers.

Counterargument-treatmentNow that this method of advertising has become notorious and it even becomes a joke. Thus, it might not be so effective as before. But it is still often the case that TV stations get inquiries about a certain item after a celebrity carried it in a show, and people still try to buy fashion items that celebrities use and have hair-cuts of their favorite star.

ConclusionAwareness, sales, and loyalty are some of the main factors of the most effective advertisement, as seen in product placement. ( 248 words)


2025年1月26日日曜日

Writing for Academic Discussion  The event of the twentieth century that stands out as particularly impactful - revised -

Writing Topic: Which event of the twentieth century stands out to you as particularly impactful, and why?  (history)

 

 

Lets Think

1.        Read the following paragraph. How can it be improved?

In my opinion, the invention of the mobile phone is the change in the twentieth century that is most important to remember. Smart phones are great. You can make a phone call anywhere. Also, they allow you to do many things such as searching on the Internet and taking a picture.

 

Note: The sample paragraph tells how convenient and versatile smart phones are, but it does not tell how impactful it was. It needs to tell how smart phones have changed life and society. It is about the great moments in history, stories of before and after the event. Compare and contrast the situations before and after the event in your essay.

 

2.        What are the expressions to prove that something is “impactful”?

 

Note:  have a dramatic influence on, provide a significant change of, make something more efficient than before, profoundly change our perceptions or perspectives, cause an irreversible change, become the infrastructure of our life, make the world dependent on it, we cannot live without it anymore, etc.

 

3.        Name impactful events in the last century in the following categories: technology, economy, politics, medicine and culture.

 

 

Hints for points

The Rapid Development of Technology: Technological breakthroughs had happened before, but it was in the 20th century that the rapid development of technology happened and the lives of people changed dramatically. Nowadays, thanks to electronic appliances, people have more leisure time than they did one hundred years ago, and use it to do things other than daily chores. The changes were not only good but also bad. Some irreversible influences occurred, such as pollution, global warming, threat of uncontrolled nuclear power, new types of crimes and so on. The first three are especially unprecedented in that they can wipe out mankind.

 

The Shift of Hegemony: The two world wars ended imperialism by force. People learned it the hard way that peaceful coexistence is basic to the prosperity of humankind. Although imperfect, efforts have been made to compromise and cooperate, and now no nation can invade another country without criticism. Meanwhile, The Unites States of America became the most powerful country in the world after WWII, replacing England. It has played the leading role in politics, business, and culture. Its military bases, trading posts, and pop culture spread all over the world. The competition of nuclear armament caused the threat of nuclear war (the Cold War), but it ended when the Soviet Union disintegrated at the end of the century, although both countries still have around 6,000 atomic bombs. At the end of the century, China gained power, making close economic ties with the world, including America.

 

Globalization: The development of transportation and communication allowed corporations do business worldwide. They can now build their branches and factories in other countries, import cheap materials from other countries, and sell their products in other countries. As a result, people all over the world use the same kind of things, and share more information than before. The drawback of this change is world-side class war. Former colonies, or developing countries, stayed poor as providers of raw materials while former colonizers profited through trades. People in developing countries were exploited at sweatshops for low wages under horrible conditions, as well as the loss of indigenous languages, traditions, and cultures. People in developed countries lost regular work because of outsourcing, or moving factories to developing countries.

 

Climate Chane and Environmental Movement: The Industrialization, which started in the 17th century, had been causing environmental destruction. Other than pollutions, global warming and its negative impacts were found in the 20th century, and the cause was identified to be burning of fossil fuels. The environmentalism, or the environmental movement, to tackle these problems started in the 1960’s. The activists have made some great changes, but failed to stop climate change due to their leaders’ financial relationship with the industry, in which they helped greenwashing and stalled substantial change in oil digging and other activities that are not ecologically friendly. Now the CO2 level is over the point of no return and climate crisis in the 21st century.

 

The Advent of the Information Technology: The Internet connected the world and changed all aspects of our lives. First, the way we communicate changed. E-mails replaced letters and phone calls. Then text-massaging made our communication richer. Almost all of our activities are now done much faster and more efficiently. In many cases, people used to go out do to what they had to do before, but now they do it online. For instance, you don’t have to leave home for shopping, consulting doctors, and getting a copy of a document from a library anymore. Moreover, the Internet gave birth to social media in the 21st century, making our lives even more interconnected and enjoyable, although it also brought some problems like cyberbullying.

 

The Birth of the Entertainment Industry: The entertainment industry has changed our lifestyle. Before the 20th century, even though they had fun activities, people did not have what we now call the entertainment. However, with movies, radio, and television, the entertainment industry has developed in the last century, and people started watching TV programs and enjoying related activities instead of reading books or spending time with other people. Following the trend in the entertainment industry has become the most important for many. Although this change has enriched our lives in various ways, the entertainment industry has promoted consumerism and made it easier for governments and corporations to control people’s thoughts.

 

 

Sample Answer for Ideas and Expressions

ThesisA series of big wars stands out to me as a particularly impactful event in the twentieth century.

Supporting DetailsNot to speak of the casualties and loss of properties, World Wars I and II left the world with the United Nations and new technologies. The United Nations, though far from functioning properly, has become the beacon of the civil society, promising human rights to all humans on earth. The technological inventions became double edged swords, such as nuclear power and the PFAS substances. They have made our lives comfortable, but they also have had irreversible adverse effects on our lives. The PFAS substances have helped make numerous new products like Post-it pads and non-stick pans, but PFAS is a toxic forever chemical and it is now in everyone’s blood, threatening our health and reproduction. Nuclear power has provided enough energy for ever increasing population. However, thousands of nuclear warheads are now in place, making our lives at stake at this very moment. In the case of Japan, radiation from the crippled Fukushima Daiichi Nuclear Power Plant has been contaminating our island since the explosion following the earthquake and tsunami. The Cold War, which followed WWII, gave birth to NATO and military industrial complex. Even after the end of the Soviet Union, NATO not only kept existing but also expanded, causing conflicts and the US government addicted to war.

ConclusionThis series of change seems to me have pushed the world to the point of no-return. Therefore, it influenced the world more than any other event in the twentieth century. (254 words)


 

 

Lets make a point

Answer the following two questions using the template to make sure your points.

 

Question 1  What is different before and after the event?

Sample response: I think the advent of the Internet stands out as particularly impactful in the last century. In the past, the information was something that was provided in limited amounts by the authorities. However, these days, because of the Internet, most information has become available to anyone. Also, it has become possible for anyone to provide information for others easily.

 

Your response

I think ………………………………………………………. is most important to remember in the last 100 years.

In the past, …………………………..……………………………………………………………………………………….

However, these days, because of …………………….…………………………………………………………………….

………………………………………………………………………………………………………………………………...…

 

Question 2  How great was the impact of the event?

Sample responses

1)     The change brought by the Internet is most important to remember in that it has become the infrastructure of the world. 

2)     Its impact on our society was so great that no one in our society can live completely independent from the Internet any more.

 

Your short response

1)     The change brought by ………………………. is most important to remember in that …………………………..…………………………………………………………………………………………………….…

2)     Its impact on our society was so great that …………………………………………………………..…………….

…………………………………………………………………………………………………………………………………

 


 

Write the draft of your final writing. Show each other your responses. Write down questions or suggestions to each other’s draft.

 

 

                                                   DRAFT

 

 

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

                                                                                                                          

 

 

 

2025年1月23日木曜日

Writing for Academic Discussion Grades for Elementary School Students

Writing Topic: Should grades for elementary school students be abolished or continued?  (education)

 

 

Lets Think

What are the advantages and disadvantages of grading?

 

Hints for Points

Advantages

1.        Mostly accurate, objective, and fair.

2.        Grading system helps children see their weak points and strong points. It also shows how much progress they have made.

3.        Grades help children which subject they should work more and how much they should do it.

4.        For children who enjoy competition, grades can motivate them to work harder in comparison to other children.

 

Disadvantages

1.        Evaluation can be a stress and can make children lose interest in the subjects, especially when they keep getting low marks.

2.        Both children and teachers can get focused on raising scores rather than real learning. For instance, they can spend more time on learning spells rather than appreciating reading and writing in language classes.

3.        Numbers do not always reflect how well a child works. For example, some children solve questions quickly although they make many mistakes, while other children solve questions slowly although they hardly ever make a mistake. Since tests are timed, the former types of children tend to get higher scores than the latter types of children.

 

Sample Answer for Ideas and Expressions

ThesisAs Einstein said, not everything that can be counted counts and not everything that counts can be counted. However, if I play the devil’s advocate, grading can help children find their aptitude, helping them taking a right course for their future, and this facilitates society function better.

Supporting DetailsSociety is made up of people, and therefore, whether it functions well depends on the happiness and job performances of each individual. Grading helps individuals objectively overview their ability in each field. Therefore, it helps children see their position in each field and know which field is the best to choose for a happier and fulfilling life if they reach the full potential.

ReservationOf course, self-realization is related to many other factors such as passion and personal history, but property plays a huge part of a person’s performance and taking a wrong course will cost too much to compensate for.

ConclusionIn order for children to live a life with little regret in career choice, grades are necessary.

 (164 words)


 

 

Write your response in 10 minutes. Show each other your responses. Write down questions or suggestions to each other’s response.

 

 

                                                   DRAFT